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Gainesville Country Day School

Website & Collateral Material
Addy Award Winner

This site received a Silver
Addy Award for 2010.

Less is More

When Gainesville Country Day School approached me about a redesign (for a site that I built them 4 years prior), we agreed early on that the redesign would center around a major reduction in the amount of copy on the site. The goal for the new site would be a more concise structure with a clearer distinction between content for existing parents, and content for prospective parents.

Look & Feel Requirements

GCDS described their ideal site as clean, friendly, inviting, easy to navigate — with lots of photos.

The Calendar

One of the major requirements for this project was the calendar. Built with the assistance of the smd_calendar plugin for Textpattern (and a tad bit of jQuery) the calendar allows users to select and view only the feeds that are relevant to them.


Photographs by TJ Morrissey for Lotus Studios. This project was completed at Tower Publications.


Information Architecture, Design, HTML & CSS, jQuery, Content Management